pentax cameras

Broadcast Television / Out of Home / Print / Social

Pentax had a problem. They wanted to stand out from Nikon and Canon, but they didn't have a big budget. They do make great cameras for a loyal following. We knew that Pentax users march to the beat of their own drum. They don't follow the herd. So we created an integrated campaign that captured that spirit. And challenged people to Be Interesting.

Agency: RPA

Role: Creative Director

Broadcast

Social

Social

Pentax Print

Print

Pentax Print

Print

Pentax Print

Print

Pentax Print

Social

Pentax Print

Social

Pentax Print

Social

Pentax Print

Out of Home / placed in random locations

Pentax Print

Out of Homer

Pentax Print

Out of Home

End Project