Broadcast Television
How do you promote one of America's preeminent film festivals? In our case, we went for a tried-and-true technique. Shock value. The simple truth is, with over 350 films screened each year at the Newport Beach Film festival, attendees will take something different away from each film they watch. These spots included:
Agency: Young & Rubicam
Role: Creative Director
Broadcast
Broadcast
Broadcast