kia optima hybrid
Broadcast Television / Out of Home / Web Design
The Kia Optima Hybrid won a Guinness World Record for fuel efficiency. Traveling all 48 contiguous states in 14 days, on less than 6 tanks of gas. No other automotive brand or hybrid can tout this. None. It's never happend before. So, we created a campaign about this impressive feat. A campaign about the Ultimate Road Trip. One that included plenty of snacks.
Agency: David&Goliath
Role: Creative Director
Case study video
Broadcast
At Kia.com, you can take the same road trip as our two professional drivers
By clicking and dragging the Kia Optima Hybrid, the journey begins
The road trip follows their exact route
We included driving tips, song playlists and many other playful stuff
Dealer posters made for all 48 states
Poster
Poster
