Broadcast Television / Out of Home / Print / Web Design
This one had a huge impact on me. I was extremely proud to help Hyundai with such a worthy cause. Back in 1998, Hyundai and its U.S. dealers created the Hope On Wheels program. Every time a Hyundai is sold, a portion goes to Hope on Wheels to help find a cure for childhood cancer. To date, the program has donated over $160 million in research towards the fight. Today, 80% of pediatric patients will beat cancer. But we won't rest until it's 100%.
Agency: Innoceaan
Role: Group Creative Director
Our challenge
Our solution
Our results
The Super Bowl commercial
From the Super Bowl commercial, video played in the room
Our time to shine
Broadcast
Broadcast
Out of Home
Out of Home
In September, we changed our website. Shopping vehicles, people discovered a new color option
And they discovered a new feature on every Hyundai. Our greatest feature
Monroney sticker. We added Hope on Wheels to the first line in "Standard Features"