hyundai / hope on wheels

Broadcast Television / Out of Home / Print / Web Design

This one had a huge impact on me. I was extremely proud to help Hyundai with such a worthy cause. Back in 1998, Hyundai and its U.S. dealers created the Hope On Wheels program. Every time a Hyundai is sold, a portion goes to Hope on Wheels to help find a cure for childhood cancer. To date, the program has donated over $160 million in research towards the fight. Today, 80% of pediatric patients will beat cancer. But we won't rest until it's 100%.

Agency: Innoceaan

Role: Group Creative Director

Hope Title

Our challenge

Hope Title

Our solution

Our results

The Super Bowl commercial

From the Super Bowl commercial, video played in the room

Hope Title

Our time to shine

Broadcast

Broadcast

Hope Poster

Out of Home

Hope Outdoor

Out of Home

Hope Web

In September, we changed our website. Shopping vehicles, people discovered a new color option

Hope Web

And they discovered a new feature on every Hyundai. Our greatest feature

Hope Sticker

Monroney sticker. We added Hope on Wheels to the first line in "Standard Features"

End Project